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  • Elizabeth Maixner

Start up trials and tribulations

I have had my business for a year now, however I wouldn't say that I have done a whole lot in that year as far as building it goes. I have done several farmer's markets and 1 fair, however all the social media marketing and local business marketing was very daunting to me. I am not one that likes to go out and "sell" myself. I have been better though in the last month or so, on getting more posts out there and starting this blog. I will secretly say that it has been in large part to a friend of mine's motivation in her own business and a bit of my own desire to do more with my company. Today I went to several shops, locally, and spoke with the owners or managers regarding selling my products. It was a bit intimidating, but I had such a great response and have set up several more meetings because of it. It definitely takes a LOT of motivation. No one is going to do this for me, at least not for free. Haha, I wish. But it is good for me as well. Makes me get out of my comfort zone and try new things.

My background is in social work. I know very little about running a business or marketing or taxes or all the ins and outs of running a small business. It is a lot of work and a lot of knowledge that you have to have to run it successfully. I have struggled to say the least. I am still struggling, but I keep at it on a weekly basis. I wouldn't say daily because that would be a lie. And trying to do all of this with a 4-year-old and a 1 1/2-year-old at home is near impossible or at least it takes about 2-3x as long as it would normally. Even as I type this, my 1 1/2-year-old is sitting on my lap nursing. Multitasking is a must when trying to do anything with kids. When I first started this business, I was like, oh it will give me something to do at home, like I wouldn't have enough. Haha. Now I try to squeeze in posting or updating or taking pictures, at nap time or after bedtime. I didn't mention the actual production part, because I have to wait for my husband to get home to be able to do that. Little ones and hot oils/butters/beeswax don't go well together. My 4-year-old does love to help, so sometimes she gets to put on the lids after I have poured them into the jars.

I am also looking at adding more products to my shop geared more toward infants and toddlers, such as teething rollers, diaper cream, and (it's already out) Mommies Healing Salve. I get really excited to make the products, it's just the rest of the business that takes a more effort to do. So look for the new products to come and I hope you LOVE them as much as I LOVE to make them. Also anyone local, I will let you know where you can pick up my products in stores, but as always you can order them through my website and I will deliver it to you.

Thanks for reading today and anyone, shoot me a topic for next week. I was thinking of writing on the healing properties of Calendula, but if someone has something specific, I would be more than happy to write about that. Please add comments or suggestions as well.